If several websites link to the same webpage or website, search engines will infer that the content is worth linking to and will serve it up on a SERP. What are backlinks?īacklinks, also known as ‘inbound links’ or ‘incoming links,’ are links from one website page to another.įor example, here’s a backlink from Entrepreneur to Mashable:įor most search engines, backlinks are one of the algorithm’s top ranking factors. Feel free to skip ahead to the 9 ways to earn better backlinks to get straight to the action. Here we’ll deep dive into the world of backlinks, what they are, why they matter, and how to make sure you have the right ones ( referral research and beyond). You know when you like videos on YouTube or upvote posts on Reddit to indicate you enjoy or value the content? Well, backlinks work the same way – except for search engines.
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